Having had our fair share of challenges in the past, Donegal as a Border visitor destination is particularly vulnerable to any change in our economic, social and political landscape. Now more than ever, we need support from all agencies to develop ‘Brand Donegal.’ All sectors of the Donegal tourism industry need to stand together with a firm focus on collaboration and destination marketing. I truly believe that our unique selling point is not only our beautiful scenery and iconic attractions, but our people. Famed for our friendliness, we in Donegal should embrace and promote our ‘Wild Atlantic Welcome’.
There has always been a strong tradition of our neighbours in Northern Ireland coming to Donegal for short breaks, for weddings, for Sunday lunch and other events. We are sure that this tradition will continue but the reality is that it is now more expensive for them due to significant changes in the currency rate of exchange. Therefore, it is important that we focus on perceived added value rather than discounting. As a family business, trying to survive during the downturn, we could not afford to match our competitors with ‘race to the bottom’ price-led offers. Therefore we had to be creative with our packages and give compelling reasons to visit our hotel, such as our magical location, our palatial suites, our delicious food and our highly personalized service.
For Harvey’s Point, it’s ‘business as usual’ and while it might be too early to measure the impact of Brexit on bookings just yet, we will continue to do what we always do, what we have always done and that is to make each and every guest feel welcome and to ensure that they have an exceptional experience. At Harvey’s Point, we don’t sell ‘two nights Bed and Breakfast and one Dinner’; we sell ‘Memories’!
Over the past twenty seven years, we have become accustomed to fluctuations in seasonality, consumer confidence, currencies and even the weather. And so too this will storm pass. In the words of Friedrich Nietzsche: “That which does not kill us makes us stronger!”